Founded by a fiercely independent female winemaker, T'Gallant's most distinctive quality is its style - its idiosyncratic grapes, its renegade winemaking techniques, its owner's personality. This is a wine - but not as you know it.
Bonds is one of Australia's most iconic fashion brands. I've been part of a team to shake things up and reposition Bonds as an edgy, cool, fashionable brand that millennials will continue to flock to.
The sweats campaign was all about being at ease in your own skin - we cast a bunch of cool kids, kept re-touching to a minimum (because flaws are human!) and chose killer photographer Jo Duck to work her magic.
The Victorian Youth Symphony Orchestra is Australia's longest running community orchestra. A suit who I worked with plays double bass, and she invited me to join the VYSO (I play violin - not very well, mind you!). After a few weeks, we came to the conclusion that VYSO needed a rebrand. So we got a crew together at J. Walter Thompson and overhauled the orchestra's identity. Classical music is cool, so an orchestra has to look cool.
We designed an entirely new look and feel - a minimal design coupled with a hashtagged logo - #RAW VYSO.
Each poster visualises the theme of the concert. From love and heartache to wars, computer games and agent provocateurs. And as soon as we started putting these images around town, classical musicians started to talk. Who was this rogue orchestra?
Bonds released a colourful unisex range for kids - a first for the 100-year-old company. This campaign was all about colour for every kid of all shapes, sizes and creeds. It doesn't matter if you want to wear pink, have short hair or long, you play just as hard as everyone else.
In Australia, it’s really hot at Christmas time. Is there any way we could have a White Christmas, like the rest of the world? Turns out we can – on salt flats and pristine white sand dunes. This is a Bonds Christmas, done the Aussie way.
When I’m not designing, I’m painting. I have an Honours and Master’s degree in Painting from the National Art School in Sydney, Australia. Here are some works from my Master’s show, HyperSigns, which examines re-appropriating mediated imagery in the 21st Century.
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The Spirit of Tasmania is a ferry operator sailing between Victoria and Tasmania. 'The Spirited Traveller' is a platform we developed to capture the mindset of those who'd rather take their own car, take more time and have a memorable on-board experience.
Below is a selection of point-of-sale editorials for Bonds, which are displayed in store, in out-of-home, and online.
D&AD Pencil - 2018 - Melbourne Fringe Festival - Everything is Art
Historically, the Melbourne Fringe Festival has re-invented the wheel every year with its communications theme and design language, making it feel ad hoc and disparate. We created a new brand platform and visual identity Melbourne Fringe could refresh year on year. Everything is Art *for 2.5 weeks talks to the diversity of the Fringe program, while celebrating the festival as an art takeover of Melbourne. The diversity of the festival became the basis for creating a bold design language, allowing for a unifying aesthetic with endless layout possibilities. We then rolled out a campaign for 2017, working with the Fringe performers to capture the energy, curiosity and fun inherent in Melbourne Fringe.
nudie is the only juice brand in Australia that is made entirely from Aussie fruit. And that’s it. No chemicals, no additives - no nasties. Recently, they shook up the dairy category by introducing Icelandic yoghurt, a breakfast smoothie and a ‘nothing but’ shake to consumers around the country.
HV Salon is a hair salon and retail store on the Gold Coast, Queensland. The brief was simple - overhaul their website in favour of something more unusual and minimal. The owners were emphatic: no hairdressing symbols at all. Definitely no scissors.
Fish is a restaurant in Sydney that offers contemporary Australian seafood in an iconic beachside location. This identity celebrates the seafood in a clean, minimal approach.