Founded by a fiercely independent female winemaker, T’Gallant’s most distinctive quality is its style: its idiosyncratic grapes, the renegade techniques to mature them, and its owner’s personality. The winery is a famous destination on the Mornington Peninsula, and is visited by a coterie of devout, mostly female followers.
The brief was a brand overhaul: new tagline, a new vision for the wine, a new era.
The world of wine, like perfume or art, is rich with romance and nuance. How, then, was the best way to re-launch T’Gallant?
Dance is the perfect medium to express strength, beauty and freedom. I cultivated a tone and script that embraces these qualities and offers a call-to-arms for the T’Gallant consumer to feel free to be.
Script:
Come out, come out,
whoever you are.
Come brazen, come bashful,
Come without labels or constructs.
Come out of the shadows
and into the light.
Come out of your shell.
Come undone.
Come unstitched.
Come unburdened, unbridled.
Come from the earth,
or return to it.
Come as you are,
for you are exactly who
you need to be.
T’Gallant. Free to be.
My role: Writer, art director, designer.